R.H. Kurt & Son Inc. distributes rifles for hunting and target shooting to sporting equipment retailers and many large discount stores. It carries products from 41 different manufacturers. What is its marketing channel composed of?
A) any organization that had a part in moving the product from the distributor to the retailer
B) the functions of transportation, storage, inventory control, materials handling, and order processing
C) the 41 different manufacturers, R.H. Kurt, the retailers it serves, and their customers
D) the trucking companies that deliver the rifles
Correct Answer:
Verified
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