Surj has just inherited his small family farm. He is new to the business and knows little about finding customers for cattle as well as wheat grown on the farm. What channel type would you recommend he use?

Question

Quizplus · Accepted Answer

Surj being new to the business and having little knowledge about finding customers, he may benefit from using agents or brokers who have existing relationships with potential buyers and can help him navigate the market. The other options, wholesale distributors, retail specialists, and national grocery chains, may not be suitable for the size of Surj's small family farm.

Surj Has Just Inherited His Small Family Farm