Wrigley's chewing gum aims to achieve maximum market coverage. It wants its products to be available in every outlet where potential customers might want to buy them?

Question

Quizplus · Accepted Answer

Intensive distribution involves making the product available in as many outlets as possible to achieve maximum market coverage. This is the strategy that Wrigley's chewing gum aims to achieve by wanting its products to be available in every outlet where potential customers might want to buy them. Selective franchising involves choosing specific outlets that fit certain criteria, while channel franchising involves working with specific types of outlets. Exclusive distribution involves limiting the availability of the product to a select few outlets.

Wrigley's Chewing Gum Aims to Achieve Maximum Market Coverage