Channel power is a channel member's capacity to control or influence the behaviour of other channel members.

Question

Quizplus · Accepted Answer

This is the correct definition of channel power, which refers to a member's ability to shape the actions or decisions of other players in a marketing channel. This influence can stem from various sources, such as the member's size, reputation, expertise, access to information, or bargaining skills. Channel power is a key concept in understanding the dynamics and conflicts that may arise among intermediaries, as well as the strategies they use to gain competitive advantage or build successful partnerships.

Channel Power Is a Channel Member's Capacity to Control or Influence