Question 1

One important reason channel members are included between producers and users is the concept of specialization and division of labour. Define these concepts and explain their roles in channels of distribution.

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Question 2

What are the main characteristics that determine what type of intermediary should be used by a manufacturer?

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Question 3

Organizations have three options when it comes to distribution intensity. Name and briefly describe these three levels. Give examples of two products that logically would be distributed at each level of intensity.

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Question 4

What is JIT? What is the basic assumption that explains the use of JIT? List four benefits associated with the use of JIT. Are there any disadvantages associated with JIT?

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Question 5

Intermediaries must perform three basic functions. Name these functions, and describe two activities involved in each function.

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Question 6

Describe some of the challenges that a business would face in going global.

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Question 7

What is an inventory control system? What is the objective of inventory management? What are two major decisions managers must make regarding inventory?

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Question 8

How does Zara stay ahead in the fashion game?

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Question 9

What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

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Question 10

Name and briefly discuss two alternative channel arrangements that can be used to move products.

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Question 11

How has the use of supply channel management resulted in a radical reformulation of traditional marketing, production, and distribution functions?

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Question 12

Industrial and consumer products may require different distributions. Draw the four channels used for consumer products. Which channels are more commonly used for consumer product? Draw the channels used for industrial products. Which channels are more commonly used for industrial products?

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Question 13

One important reason channel members are included between producers and end users is to overcome discrepancies. Name and briefly describe four discrepancies channel members overcome.

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