A manufacturer wants to introduce a line of handmade children's clothing to the growing number of professional women who are now having babies. The least expensive of these outfits will be $75. Which of the following types of stores would most likely support an effective product launch?

Question

Quizplus · Accepted Answer

A specialty store would be the best choice for introducing a line of handmade children's clothing to professional women. Specialty stores typically offer a carefully selected range of high-quality products to a specific target market, which in this case is professional women who are willing to spend more on handmade clothing for their children. The higher price point of the clothing also aligns with the premium shopping experience that specialty stores provide.

A Manufacturer Wants to Introduce a Line of Handmade Children's