Techniques used to get consumers to buy from their home include direct mail, catalogues and mail order, telemarketing, and electronic retailing. What is the term for this process?
A)in-home retailing
B)franchising
C)direct marketing
D)direct retailing

Question

Quizplus · Accepted Answer

Direct marketing refers to the process of reaching consumers directly through various methods such as direct mail, telemarketing, and electronic retailing. It allows companies to target specific customers and promote their products or services directly to them, without the need for intermediaries. Options A and D are not commonly used terms in the industry, and option B refers to a different business model altogether.

Techniques Used to Get Consumers to Buy from Their Home