Jeanette Pelletier has decided to sell a sourcebook of French Canadian suppliers to businesses in French areas. She plans to call prospective customers and try to sell to them over the phone. Which of the following retailing techniques will Pelletier be using?
A)m-commerce
B)indirect retailing
C)franchising
D)direct marketing

Question

Quizplus · Accepted Answer

Jeanette Pelletier will be using direct marketing as she is selling her sourcebook directly to businesses over the phone, without the need of intermediaries.

Jeanette Pelletier Has Decided to Sell a Sourcebook of French