With General Nutrition Centers, Uniglobe Travel, and Wendy's the franchisee buys the right to use the franchisor's approach to doing business. Which of the following would these be categorized as?

Question

Quizplus · Accepted Answer

GNC, Uniglobe Travel, and Wendy's are business format franchisors, which means they provide a complete system for operating the business, including marketing, training, and ongoing support. Product and trade name franchisors only provide the right to use a product or trade name, and redistribution franchisors only provide inventory to sell. Licensed franchisors provide permission to use a specific technology or product.

With General Nutrition Centers, Uniglobe Travel, and Wendy's the Franchisee