Retailers combine the elements of the retailing mix to come up with a single retailing method to attract the target market. What does the retailing mix consist of?
A)product offerings
B)four Ps plus presentation and personnel
C)four Ps plus people
D)price, place, promotion, product

Question

Quizplus · Accepted Answer

The retailing mix consists of the four Ps (price, place, promotion, product) as well as presentation (store layout, merchandising) and personnel (customer service, sales staff). Therefore, option B is the correct answer as it includes all of these elements. Option C is partially correct as it includes the four Ps and people, but it does not address the importance of presentation and personnel. Option A is incorrect as it only includes product offerings and does not encompass all elements of the retailing mix. Option D is incorrect as it only includes the four Ps and does not address presentation and personnel.

Retailers Combine the Elements of the Retailing Mix to Come