Koodo is attempting to add new customers, and retain current ones.Koodo has set out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy. What is the name for this plan?

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This plan is referred to as a promotional strategy as it involves the coordination of various elements of the promotional mix to achieve marketing objectives, such as acquiring new customers and retaining current ones.

Koodo Is Attempting to Add New Customers, and Retain Current