When Castrol Syntec, a premium motor oil, sought a new way to reach its young, car-passionate audience, the brand found its mark with video games. In its first-ever attempt at in-game advertising, Castrol Syntec found a way to show consumers (in a virtual world) the brand's power and performance. In the communication process, what did the game serve as for transmitting the message?

Question

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The game served as the channel for transmitting the message of Castrol Syntec's power and performance to its young, car-passionate audience.

When Castrol Syntec, a Premium Motor Oil, Sought a New