The North American Plastics Council wants to stimulate more consumer demand for products that are packaged in plastic. The ads will explain how plastics protect families from food spoilage and contamination. By trying to change customers' perception of plastic packaging, which type of promotion is the council using?

Question

Quizplus · Accepted Answer

The North American Plastics Council is using persuasive promotion because they are trying to change customers' perception of plastic packaging through ads that explain how plastics protect families from food spoilage and contamination. Reminder promotion would be used to reinforce existing knowledge about a product, mass promotion would be used to reach a large audience with a general message, and diffusive promotion would be used to introduce a new product or category to a broad audience.

The North American Plastics Council Wants to Stimulate More Consumer