Innovyx is an email marketing service provider. It has a new ad campaign aimed at changing negative perceptions of email. The ads explain how much cheaper email advertising is than traditional advertising and the high return on investment it can generate if used properly. Finally, the message ends by suggesting that companies that want to promote their products give email a chance to show them what it can do. What does this promotion do?

Question

Quizplus · Accepted Answer

The ad campaign is aimed at persuading companies to give email marketing a chance and change their negative perceptions. The ads highlight the cost-effectiveness and high return on investment of email marketing, with the goal of persuading companies to try this method of advertising.

Innovyx Is an Email Marketing Service Provider