Wine lovers visit the Summerhill Pyramid Winery in the Okanagan Valley in BC to look at the grapes on the vines, taste wine, and often ride bicycles through the Okanagan. Often there are biking and running events, with many people celebrating the new wines. In terms of a promotional mix, what is this celebration of wine, people, and exercise an example of?

Question

Quizplus · Accepted Answer

The celebration of wine, people, and exercise at the Summerhill Pyramid Winery is an example of a public relations strategy and resulting publicity. This event aims to create a positive image for the winery and generate buzz through word-of-mouth and media coverage. It is not primarily focused on advertising, personal selling, or sales promotions, although these may be elements of the overall marketing strategy for the winery.

Wine Lovers Visit the Summerhill Pyramid Winery in the Okanagan