Which of the following statements best describes the AIDA model?

Question

Quizplus · Accepted Answer

The AIDA model stands for Attention, Interest, Desire, and Action. It explains the different stages a consumer goes through when making a purchase decision. Certain promotional tools, such as advertising, may be more effective at the purchase stage (Action) while others, such as public relations, may be more effective at the Attention or Interest stage. Therefore, choice C is the best statement as it recognizes that certain promotional tools work better at different stages of the AIDA model.

Which of the Following Statements Best Describes the AIDA Model