Shannon Murphy wanted to increase sales at his jewellery store, Murphy the Jeweller. After analyzing his sales figures, he decided to give away $50 gift certificates for local businesses to give to their employees. "Many people used the gift certificates as credit toward more expensive items," explains Murphy. Which strategy is Murphy using?

Question

Quizplus · Accepted Answer

Murphy is using a pull strategy by offering incentives to potential customers to encourage them to visit his store and potentially purchase more expensive items.

Shannon Murphy Wanted to Increase Sales at His Jewellery Store