Benedick and Taapo are arguing about newspaper publicity. Benedick says favourable publicity is free-hence the phrase "free publicity." Taapo says that publicity is not free because costs were incurred in developing the public relations materials used by the newspapers. Benedick has a more accurate grasp of the definition of publicity.

Question

Quizplus · Accepted Answer

Publicity can involve costs such as those for creating and distributing press releases, even if the media coverage itself does not require payment. This aligns more with Taapo's understanding.

Benedick and Taapo Are Arguing About Newspaper Publicity