Allyson Brown is trying to develop a promotional mix for her firm's new product, a sophisticated sun porch designed for use all year. She reasons that because her product is complex and carries high financial risks for consumers, the mix should concentrate on personal selling.

Question

Quizplus · Accepted Answer

The statement is true. Allyson Brown believes that personal selling would be the most effective promotional mix for her product, which is complex and carries high financial risks for consumers. Personal selling would allow her to provide detailed information and address any concerns that potential customers may have, which could ultimately lead to more sales.

Allyson Brown Is Trying to Develop a Promotional Mix for Her