Maddie's Beverage Company has recently introduced Wateroos, 250-millilitre servings of water in juice-style containers with straws, to encourage children to drink more water. Since this product is in the introductory stage of the product life cycle and as yet has no direct competition, Maddie's promotional objective should be persuasion.

Question

Quizplus · Accepted Answer

During the introductory stage of the product life cycle, the primary promotional objective is usually to create awareness about the product and its benefits, not persuasion. Persuasion becomes more important in the growth stage when competition increases.

Maddie's Beverage Company Has Recently Introduced Wateroos, 250-Millilitre Servings of Water