Clothing retailer Lululemon often has displays in their front window that try to raise awareness on specific issues such as the dangers of HIV/AIDS. Which form of institutional advertising is?

Question

Quizplus · Accepted Answer

Advocacy advertising is used when a company wants to influence public opinion on particular issues or causes, such as raising awareness about the dangers of HIV/AIDS, which is what Lululemon is doing with their displays.

Clothing Retailer Lululemon Often Has Displays in Their Front Window