Procter & Gamble's ads for Head & Shoulders Intensive Solutions system designed to treat the symptoms of dandruff that emphasize the brand name and how effectively it heals the scalp. In addition, the ads demonstrate how easy it is to use the system, which looks complicated but isn't. Which type of advertising is this?

Question

Quizplus · Accepted Answer

This is competitive advertising as it focuses on promoting the brand's product by highlighting its effectiveness and ease of use compared to other products, without directly comparing it to a specific competitor.

Procter & Gamble's Ads for Head & Shoulders Intensive Solutions