When a conservative insurance company hired Campbell & Cook advertising agency to launch a new advertising campaign, what would have been the agency's first step?

Question

Quizplus · Accepted Answer

The first step for an advertising agency, like Campbell & Cook, when launching a new campaign, especially for a conservative insurance company, would be to understand and determine the goal of the ads, such as emphasizing the bank's customer service. This step is crucial for guiding the development of the campaign's strategy and messaging.

When a Conservative Insurance Company Hired Campbell & Cook Advertising