An effective advertising appeal must meet certain criteria. Which of the following is one of these criteria?

Question

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Creating a positive impression is an important criterion for an effective advertising appeal as it helps to establish a favorable image of the brand or product in the minds of the target audience. This can lead to increased brand loyalty and sales. While creating aspirational brands, increasing familiarization with services, and creating a point of parity with competition appeals can also be helpful in certain contexts, they are not essential criteria for all advertising appeals.

An Effective Advertising Appeal Must Meet Certain Criteria