A bank ad shows a woman who has just filled her bird feeder, only to have squirrels steal the feed. The theme of the ad is that many investment banks can be like squirrels, eager to dip into a customer's funds instead of providing good service. Which executional style is being used in this ad?

Question

Quizplus · Accepted Answer

The ad uses a slice-of-life executional style by depicting a relatable, everyday scenario to convey its message about investment banks.

A Bank Ad Shows a Woman Who Has Just Filled