The Flowbee hair cutting vacuum cleaner attachment is shown during a half-hour television spot. The product is demonstrated on volunteer studio audience members, testimonials are given by Flowbee owners, and viewers are encouraged to order the product through a toll-free telephone number. Which form of advertising is the Flowbee using?

Question

Quizplus · Accepted Answer

The Flowbee is using the format of an infomercial, which is a long-form commercial that is typically 30 minutes or more in length and includes demonstrations, customer testimonials, and a call-to-action for viewers to order the product. The other answer choices (A, B, and D) are not commonly used advertising formats.

The Flowbee Hair Cutting Vacuum Cleaner Attachment Is Shown During