Samuel Cabot Inc., a manufacturer of premium-grade wood stains, wants to spend its promotional budget on advertisements that will have a long life span so the ad will be around when the homeowner needs such a product. Which type of advertising should it use?

Question

Quizplus · Accepted Answer

Magazine advertising usually has a longer lifespan than other forms of advertising such as newspaper or television because magazines are kept around longer and read repeatedly. Therefore, a magazine ad would be the best choice for Samuel Cabot Inc. to ensure its ad is present and visible when a homeowner is in need of a wood stain product. Creative advertising is not a type of advertising, but rather a term used to describe the approach or style taken in advertising.