After a visit to Athens, the International Olympic Committee representative said, "If you look around Athens, it is one of the most visually polluted cities in terms of outdoor advertising in all of Europe." In terms of media selection, what does this means about outdoor advertising in Athens?

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High noise levels in media selection terms refer to the presence of too many competing messages that can drown out or diminish the impact of any single advertisement. The statement about Athens being "one of the most visually polluted cities in terms of outdoor advertising" suggests that there is an excessive amount of outdoor advertising, making it difficult for any one advertisement to stand out, hence indicating high noise levels.

After a Visit to Athens, the International Olympic Committee Representative