Which type of media schedule do products in the latter stages of the product life cycle, which are advertised on a reminder basis, use?

Question

Quizplus · Accepted Answer

Products in the latter stages of the product life cycle, which are advertised on a reminder basis, use a continuous media schedule, as it involves a steady and ongoing advertising effort to reinforce brand awareness and maintain the product's position in the market.

Which Type of Media Schedule Do Products in the Latter