Ford Motor Company is allying itself with American Idol winner Kelly Clarkson's newest concert tour. Ford is gambling that its target market will react positively to its brand being associated with the tour. What would Ford's and Kelly Clarkson's relationship be categorized as?
A) product placement
B) publicity
C) crisis management
D) sponsorship
Correct Answer:
Verified
Q3: Nabisco developed a "Stuck in the Middle"
Q3: An insurance company's advertisement poses the question,"Will
Q6: The goal of advertising is to change
Q8: There are many snack foods for children,but
Q13: The DAGMAR approach is one of the
Q108: Companies that show support for recycling efforts
Q110: The advertisements for Torengo chips show how
Q112: On an episode of ER, one of
Q114: "Change Your Clock, Change Your Battery" was
Q115: What is the term for the promotional
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents