Stormbreaker, a spy movie, details the story of Alex Rider who, after the death of his uncle, is recruited as an MI6 spy. Armed with a special set of gadgets, Rider's mission is to save millions of lives. In James Bond fashion, the Cross pen serves as one of the key gadgets in the film. The maker of Cross pens paid to have its pen featured in this movie. What is this an example of?

Question

Quizplus · Accepted Answer

This is an example of product placement, which is a type of marketing strategy where a brand pays to have its product prominently featured in a movie, TV show, or other media. In this case, Cross pens paid to have their product appear in Stormbreaker.

Stormbreaker, a Spy Movie, Details the Story of Alex Rider