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Your Company Has Decided to Become the North American Producer

Question 131

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Your company has decided to become the North American producer of Chocomel, a Dutch soft drink that tastes like chocolate mousse. It is made from partially creamed milk, sugar, cocoa, and stabilizers. The price for one glass bottle will be $1.99. You are responsible for developing several advertisements for Chocomel. Name six common advertising appeals. For each appeal, give an example of a Chocomel advertisement message using that appeal.

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•Profit: The higher than ordinary price ...

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