Lopez is the largest Hispanic-owned meat processor in the United States. To assist retailers in marketing its products, Lopez provides point-of-sale materials and offers special introductory discounts to retailers. What does Lopez use?

Question

Quizplus · Accepted Answer

Lopez is using trade promotions by providing point-of-sale materials and offering special introductory discounts to retailers. This type of promotion is specifically aimed at promoting sales within the supply chain (B2B) rather than directly to consumers (B2C), which is characteristic of trade promotions.

Lopez Is the Largest Hispanic-Owned Meat Processor in the United