Mallory, a junior salesperson for Kraft Foods, has been given a list of all grocery retailers in her region. She has been instructed to call each number on the list and see if the respondent is interested in stocking several new Kraft product lines. What is Mallory doing?

Question

Quizplus · Accepted Answer

Mallory is making unsolicited calls to potential customers in an attempt to generate sales, which is the definition of cold calling.

Mallory, a Junior Salesperson for Kraft Foods, Has Been Given