Before approaching the customer, a salesperson should learn as much as possible about the prospect's organization and its buyers.

Question

Quizplus · Accepted Answer

It is important for a salesperson to research and gather information about the prospect's organization and its buyers before approaching them. This will help the salesperson understand the prospect's needs and preferences, and tailor their pitch accordingly. It also shows the prospect that the salesperson is invested in their success and is not just looking to make a quick sale.

Before Approaching the Customer, a Salesperson Should Learn as Much