Social media strategies must be developed with a clear understanding of how social media can change the communication with and for customers.

Question

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Social media has the potential to drastically change the way businesses communicate with customers, and as such, social media strategies need to be created with a thorough understanding of this shift in communication. Failing to recognize and adapt to this change can result in ineffective or even damaging social media campaigns.

Social Media Strategies Must Be Developed with a Clear Understanding