Small clothing boutiques and specialty shops often start because there is a need for a particular product but large retailers like Target, JC Penny, and Kohl's can't sell enough of the item to stock it on their shelves. If a clothing boutique started to sell designer clothes or clothing for hard-to-fit people because the clothing wasn't being offered by a larger retailer, the best way to describe how that idea was recognized is:

Question

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By recognizing that there is a need for a particular product that larger retailers don't offer, the clothing boutique is identifying a gap in the marketplace. They are able to fill this gap and meet the demand for the product, which can lead to success for their business.

Small Clothing Boutiques and Specialty Shops Often Start Because There