Janice McDaniel recently surveyed 200 of her classmates to get a sense of the demand for a new software product she is working on. Collecting data via a survey you administer yourself is referred to as:
A) key research
B) principal research
C) primary research
D) secondary research
E) initial research

Question

Quizplus · Accepted Answer

Primary research refers to data that is collected firsthand by the researcher, which is what Janice did by surveying her classmates. Choices A, B, D, and E are not the appropriate terms to describe this type of research.

Janice McDaniel Recently Surveyed 200 of Her Classmates to Get