There are two primary audiences for a business plan: a firm's employees and:
A) officials with the SEC
B) investors and other external stakeholders
C) a firm's competitors
D) a firm's customers
E) public relations firms

Question

Quizplus · Accepted Answer

The primary purpose of a business plan is to attract external stakeholders, such as investors, partners, lenders, and vendors. Therefore, the second primary audience for a business plan is external to the firm, rather than internal. While employees may benefit from understanding the company's goals, strategies, and operational plans, they are not the main target of the business plan. SEC officials, competitors, customers, and public relations firms may have some interest in a company's business plan, but they are not the primary or intended audience.

There Are Two Primary Audiences for a Business Plan: a Firm's