There are two primary audiences for a firm's business plan: a firm's employees and investors and other external stakeholders.

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The two primary audiences for a firm's business plan are its internal stakeholders (employees) and external stakeholders (investors, lenders, customers, suppliers, etc.). The business plan serves as a roadmap for the company's strategic direction, operations, marketing, and financial objectives, and helps to communicate the value proposition and growth potential to investors and other stakeholders. It also serves as a tool for internal decision-making and alignment of goals and priorities among employees.

There Are Two Primary Audiences for a Firm's Business Plan