The two most common strategies pursued by firms in global industries are the ________ strategy and the ________ strategy.

Question

Quizplus · Accepted Answer

The two most common strategies pursued by firms in global industries are the multidomestic strategy and the global strategy. The multidomestic strategy involves decentralization of decision-making and tailoring products and marketing strategies to specific local markets. The global strategy involves standardizing products and marketing strategies across different countries to achieve economies of scale and scope. The other answer choices are not accurate descriptions of commonly used global strategies.

The Two Most Common Strategies Pursued by Firms in Global