Firms that pursue a ________ strategy compete for market share on a country-by-country basis and vary their product or service offerings to meet the demands of the local market.

Question

Quizplus · Accepted Answer

Multidomestic strategy is a decentralized approach where firms differentiate their products and services in each country to meet the local demands, preferences, and cultures. This strategy allows firms to adapt to the changing market conditions in each country and compete effectively for market share.

Firms That Pursue a ________ Strategy Compete for Market Share