Shelly James recently launched a firm in the fruit drink industry, and has already exported her fruit drinks to 9 different countries. One thing that Shelly's firm is doing is that it is varying the tastes of the fruit drinks it sells on a country by country basis to meet the demands of the local markets. Shelly's firm is pursuing a ________ strategy.

Question

Quizplus · Accepted Answer

Shelly's firm is varying the taste of their fruit drinks on a country by country basis to meet the demands of the local markets, which is a characteristic of a multidomestic strategy. This approach involves tailoring products or services to the specific needs and preferences of each local market.

Shelly James Recently Launched a Firm in the Fruit Drink