Henry Jones recently launched a firm in the clothing industry, targeting teens ages 13-17. One thing Henry thinks he has accomplished is producing products that have universal appeal, so he will not vary his approach from country to country. Henry is pursuing a ________ strategy.

Question

Quizplus · Accepted Answer

Henry is pursuing a global strategy, which involves offering the same products using the same marketing approach in all markets, aiming for universal appeal without variation from country to country.

Henry Jones Recently Launched a Firm in the Clothing Industry