In the context of competitor analysis, businesses that offer identical or similar products are referred to as:
A) immediate competitors
B) direct competitors
C) indirect competitors
D) straight competitors
E) urgent competitors

Question

Quizplus · Accepted Answer

Direct competitors offer identical or similar products and compete directly with each other in the same market segment. Immediate competitors may also be used interchangeably with direct competitors. Indirect competitors offer substitute or complementary products that may satisfy the same customer needs but do not compete directly with each other. Straight competitors and urgent competitors are not commonly used terms in competitor analysis.

In the Context of Competitor Analysis, Businesses That Offer Identical