Jared King is starting a firm in the electronics games industry, and will produce games similar to popular games on the market, but won't be as sophisticated, and will priced at the low end of the market. Jared has chosen the generic strategy referred to as:
A) price reduction
B) differentiation
C) quality plus
D) cost leadership
E) cost differentiation

Question

Quizplus · Accepted Answer

Jared's strategy involves producing games at a low price point and not focusing on high levels of sophistication. This aligns with the cost leadership generic strategy, which involves gaining a competitive advantage by producing products or services at a lower cost than competitors while maintaining a reasonable level of quality.

Jared King Is Starting a Firm in the Electronics Games