An arrangement between two or more firms that establishes an exchange relationship but has no joint ownership involved is called a:
A) network
B) trade association
C) consortia
D) joint venture
E) strategic alliance

Question

Quizplus · Accepted Answer

A strategic alliance is an arrangement whereby two or more firms establish an exchange relationship with each other but do not have any joint ownership involved. In a strategic alliance, the firms collaborate together to achieve mutual benefits such as sharing resources, technologies, or expertise. This type of alliance allows firms to achieve their common objectives while maintaining their independence and autonomy.

An Arrangement Between Two or More Firms That Establishes an Exchange