Fulfillment and support describes:
A) how a firm manages its customer relationships
B) the way a firm's product or service "goes to market" or how it reaches its customers
C) how a firm manages its employees
D) the products and markets on which a firm will compete
E) how a firm competes relative to its competitors

Question

Quizplus · Accepted Answer

Fulfillment and support refer to the processes and methods a firm uses to deliver its products or services to customers and provide ongoing support, which is essentially how it "goes to market" and reaches its customers.

Fulfillment and Support Describes