The Savvy Entrepreneurial Firm feature in Chapter 7 focuses on Globat.com, a Web hosting company, which encountered a crisis described in the feature. The main point of the feature was to illustrate that the manner in which a company handles a crisis:
A) has a bearing on its ability to develop high quality business partnerships
B) provides an important standard for how it handles crises in the future
C) limits its legal liability
D) limits or contains the damage to its brand
E) sends a message to its customers regarding its values and trustworthiness

Question

Quizplus · Accepted Answer

The feature emphasizes that how a company handles a crisis sends a message to its customers about its values and trustworthiness, which is crucial for maintaining customer relationships and brand reputation.

The Savvy Entrepreneurial Firm Feature in Chapter 7 Focuses on Globat.com