Unigo, the company profiled in the opening feature for Chapter 9, is an online college guide. One attribute that Unigo's founder, Jordan Goldman, has that has served him well in building Unigo is:
A) he is a good networker
B) he has substantial prior entrepreneurial experience
C) he has been a college administrator
D) he has a PhD in management
E) he has substantial marketing experience

Question

Quizplus · Accepted Answer

The article mentions that Goldman is "a master networker, the kind of person who seems to know everyone." This attribute has likely helped him in building relationships with colleges, students, and investors to grow Unigo.

Unigo, the Company Profiled in the Opening Feature for Chapter